Please join GBBA for another quality presentation for businesses. Learn how customers will always favor the supplier who can provide a simple, clean, easily defensible, clearly articulated, emotionally satisfying, thoroughly convincing, superior answer to that deceptively simple question, "Why you?".
Market concept development is based on the fundamental principle that the winners' journey always starts first with a deep understanding of "what it takes to win". Think of the concept as the winning sales argument that ultimately must be presented to the customer. Now, imagine beginning product or company success strategy with this powerful understanding, and using this to drive all your choices. In effect, "reverse engineering" marketplace success.
Attend this workshop if you are starting a business, developing a new product, or have an existing business or product that is not quite as successful as you'd like it to be. For any product or company, dozens of market concepts can be developed. Finding just the right one, the one that excites customers, the one that beats the competition, is the one you need to identify, plan for, and implement.
Cynthia Smith is the Vice President of Sales and marketing for Situation Management Systems, Inc, a management and leadership development company. Under the Director of Total Quality of a Fortune 50 company, she learned how to use Concept Development to create a winning product for her company.
Do not miss this opportunity. Please RSVP and we'll see you in the morning!
new times ***GBBA’s monthly breakfast meetings are held on the 4th Wednesday of each month from 7:30 a.m. until 9:00 a.m. at the Amani Event Center 4216 Howard Road (off Montgomery Rd.), Beltsville, MD 20705. To view more details about the GBBA, visit our website: http://beltsvillebusiness.com. Contact us by phone by calling 301-343-5584 or by email: BeltsvilleBusiness@gmail.com